Cookie Policy
Effective date: March 5, 2026
Last updated: March 5, 2026
This Cookie Policy explains how Rite Aid LLC (“Rite Aid,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on the Rite Aid platform at riteaid.com (the “Website”).
This policy should be read together with our Privacy Policy.
What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help the website remember your preferences and understand how you interact with the site.
Similar technologies include:
- Pixels/Web Beacons: Tiny transparent images that track whether you’ve opened an email or visited a page
- Local Storage: Data stored in your browser that persists after you close the browser
- Session Storage: Data stored in your browser that is cleared when you close the browser
How We Use Cookies
We use cookies for the following purposes:
Essential Cookies (Required)
These cookies are necessary for the Website to function properly. Without them, you would not be able to use core features like logging in or making purchases.
| Cookie | Purpose | Duration |
|---|---|---|
session_id | Maintains your login session | Session |
csrf_token | Protects against cross-site request forgery | Session |
cookie_consent | Remembers your cookie preferences | 1 year |
You cannot opt out of essential cookies as they are required for the Website to function.
Analytics Cookies (Optional)
These cookies help us understand how visitors use our Website so we can improve it.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique users | 2 years |
_ga_* | Google Analytics | Maintains session state | 2 years |
_gid | Google Analytics | Distinguishes unique users | 24 hours |
Data collected: Pages visited, time spent on pages, how you arrived at our site, general location (country/region), device type, and browser type.
Note: Analytics are configured to anonymize IP addresses. We do not use analytics on authenticated pages where health information may be displayed.
Marketing/Advertising Cookies (Optional)
These cookies are used to track the effectiveness of our advertising campaigns and deliver relevant ads to you on other websites.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_fbp | Meta (Facebook) | Identifies browsers for ad delivery | 90 days |
_fbc | Meta (Facebook) | Stores click identifiers | 90 days |
_gcl_au | Google Ads | Stores conversion tracking data | 90 days |
IMPORTANT: Marketing cookies are ONLY active on public marketing pages. We completely disable all advertising pixels on:
- Login and registration pages
- Your account dashboard
- Lab test catalog and selection pages
- Cart and checkout pages
- Lab results pages
- Any page where health information is displayed
This means advertising platforms cannot see what lab tests you order or what your results are.
Preference Cookies (Optional)
These cookies remember your settings and preferences to provide a more personalized experience.
| Cookie | Purpose | Duration |
|---|---|---|
theme | Remembers dark/light mode preference | 1 year |
language | Remembers language preference | 1 year |
Third-Party Cookies
Some cookies on our Website are set by third-party services. These third parties have their own privacy policies:
| Provider | Privacy Policy |
|---|---|
| Google Analytics | policies.google.com/privacy |
| Google Ads | policies.google.com/privacy |
| Meta (Facebook) | facebook.com/privacy |
| Stripe | stripe.com/privacy |
Managing Your Cookie Preferences
Browser Settings
You can also control cookies through your browser settings:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Settings > Privacy & Security > Cookies
- Safari: Preferences > Privacy > Cookies
- Edge: Settings > Privacy > Cookies
Note: Blocking all cookies may affect the functionality of the Website.
Opting Out of Analytics
To opt out of Google Analytics across all websites:
- Install the Google Analytics Opt-Out Browser Add-on
Opting Out of Advertising
To opt out of interest-based advertising:
- Digital Advertising Alliance: optout.aboutads.info
- Network Advertising Initiative: optout.networkadvertising.org
- Google Ads: adssettings.google.com
- Meta (Facebook): facebook.com/adpreferences
Global Privacy Control (GPC)
We honor Global Privacy Control (GPC) signals. If your browser sends a GPC signal, we will:
- Automatically disable marketing/advertising cookies
- Treat it as an opt-out of the “sale” or “sharing” of personal information under California law
Learn more at globalprivacycontrol.org.
Do Not Track
Our Website does not currently respond to “Do Not Track” (DNT) browser signals because there is no industry standard for DNT. However, we do honor GPC signals as described above.
Updates to This Policy
We may update this Cookie Policy from time to time. The “Last Updated” date at the top of this page indicates when it was last revised. If we make significant changes, we will notify you by posting a prominent notice on our Website.
Contact Us
If you have questions about our use of cookies, please contact us:
Rite Aid LLC
Attn: Privacy Office
30 N Gould St, Ste R
Sheridan, WY 82801
Email: [email protected]
Text: 863-270-9911
© 2026 Rite Aid LLC. All rights reserved.